March 2010

When Auto-Add Goes Bad: Basically, always.

by Angelique on March 29, 2010

I hate it when people automatically add me to their email lists. I hate it, and so do your customers. I try to convince you, my clients — mostly ecommerce newbies — that this practice is wrong, wrong, wrong, but I’m not sure you’re listening. You’re thinking, “People add me to their lists all the [...]

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Twitter Isn’t For Everything

by Angelique on March 24, 2010

It may surprise you to hear this from me, a consultant who helps people learn to communicate via social networks, but not all products, services or ideas are best shared in that way, and in particular they aren’t all best shared via Twitter. In fact, there are some things for which the most old-fashioned approach [...]

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AFMarCom Weekly 2010.02.26

by Angelique on March 4, 2010

2010.02.26 AFMarCom Weekly Friday, February 26, 2010 This Week’s Posts Online or Face-to-Face, it’s always SOCIAL Networking 2010.02.22 It’s very important to use networking events to become personally memorable to potential clients, or to people who might know others who need your services. That’s personally memorable, as in, the people remember, like and trust you, [...]

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Networking Disaster-Film Roles that won’t win you an Oscar

by Angelique on March 1, 2010

Last week I warned you not to star in your own networking disaster film. We specifically discussed card crashes. Today I’m going to highlight some disaster-film characters whom you should not emulate. You may not like to stereotype by gender, but you have to admit that, when under the influence of motivational speakers, members of [...]

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