AirplaneJuly was an incredibly busy month for me. After returning from an Independence Day trip to visit my husband’s family i Santa Fe, I had a few short weeks to prepare for my daughter’s graduation trip to New York City, immediately followed by a visit to my family in Detroit. And did I mention that my daughter came home from her stint as a junior camp counselor less than forty-eight hours before we flew east?

two ladies using a laptop in the airportThe only AFMarCom work I planned to do during my vacation was specific tasks for clients – visiting a historical archive in Michigan to scan in photos for the website of a Detroit-area medical foundation, and finishing some graphics for a Phoenix-area chiropractor. I didn’t plan on writing any blog posts or sending out newsletters, and although I had originally planned to duplicate my personal Facebook travel updates on my AFMarCom Facebook business page, I ultimately decided not to. (Instead, I’ll post a link to travel-related blog posts for fans who are interested.) However, I did expect to use Twitter, both personally and professionally. I was as surprised as anyone when, several days into the New York leg of our trip, I realized that I hadn’t even glanced at Twitter, and I had no desire to do so.

To Tweet or Not to TweetThe main reason I felt this way is that the people who were truly interested in updates from me, as well as the people who might reliably be able to answer any travel questions I had, are all my personal friends and they are all hanging out on Facebook. I don’t think the people who follow me on Twitter were dying to hear what I was up to — if you were, let me know for future trips! — and even though I find links to really interesting things to read and discuss on Twitter, I wasn’t going to be reading about business, politics, health or even random weird funny stuff while I was cramming the maximum amount of activities into eleven days.

I’ve been all over Twitter during other trips, so maybe it was just a case of needing a break — or more specifically, not knowing I needed a break until naturally I took one.

There is no specific advice in this post, just a report about my experience. Have you had a similar experience? Share in the comments section!

Need to learn how to use the major social networks? Need to establish a social network presence for your product or service? I can help you! Contact me at info@afmarcom.com or 602.735.3107.

[ Shortlink: http://bit.ly/cllwun ]

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Happy 4th, Everyone!

by Angelique on July 4, 2010

July 4th Cake

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The July 4th Facebook Challenge!

by Angelique on July 2, 2010

American Flag

THE JULY 4TH FACEBOOK CHALLENGE!

Last November I wrote a very popular blog post entitled The Thanksgiving Vacation Twitter Challenge. I knew that over the four-day Thanksgiving vacation many people would be casually poking around the Internet, and I believed that it was a great time for Twitter newbies to find great people to follow and practice their Twitter skills.

Now we’re starting a four-day Independence Day vacation, and it’s time for a new challenge! This time I am publishing the challenge exclusively in my newsletter.

Want to be part of the fun? Then subscribe – it’s quick and easy! Click the masthead below to go straight to my subscription page. You’ll get this week’s newsletter right away! And if you don’t think it’s interesting, helpful and funny, you can unsubscribe at any time.

AFMarCom Weekly masthead

 

Have a happy, happy 4th!

Angelique

 

Need to learn how to use the major social networks? Need to establish a social network presence for your product or service? I can help you! Contact me at info@afmarcom.com or 602.735.3107.

[ Shortlink: http://bit.ly/bpdFS5 ]

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Apple Mac LogoI’ve been regularly tweeting about the things I like, love, dislike and abhor about my new MacBook Pro and Apple in general. Several people have said, “More details, please!” which has inspired me to write this series of blog posts about switching from a PC to a Mac.

Today’s installment is entitled “ToolBar and Help Menu Font Size: A #fail for both machines, but zooming tools give Apple the MacVantage”

Click on the image below to see a full-sized rendering of a Pages document, including the toolbar. (Pages is Apple’s word-processing program.) What do you notice about the image – letter AND toolbar – as a whole?

screenshot of a Pages document including the toolbar

You probably noticed that while I have made the text and photo in the document relatively large, the fonts and icons on the toolbar are seriously tiny. You may be saying, “I think she made a mistake when she captured that image. That can’t be realistic.” Sadly, I did not make a mistake. The toolbars on the Mac’s native programs, as well as many programs written for the Mac, are truly that hard to see. In fact, the image might look better in your browser than it does in real life, depending on your browser’s zoom settings.

If you search the web — especially Apple forums — for the subject of dimunitive fonts on the toolbars, you will find that this is a major frustration for many users.

Not that PCs are much better, mind you. In fact, if miniscule fonts are a problem for you, I recommend you go with a Mac over a PC. Why, you ask, when PCs have a slightly better toolbar-to-program-content ratio? The answer is:

Mac has tools that make viewing the screen easier

The image below is a full-sized screenshot of two programs that are open on my desktop. The front image is the same Pages program that you saw in the first screenshot. The back image is the toolbar and navigation pane for an Adobe program. Click to see the image at full size. Do you notice a difference between the Pages program in this screenshot and the one in the first screenshot?

screenshot of a Pages document including the toolbar with zoom effect

For the second screenshot, I used the truly awesome Mac zoom feature to instantly bring the toolbar closer to me with a stroke of my fingers on the trackpad. You can use this zoom feature with a mouse, too. The fonts and icons on the toolbar look much larger and easier to decipher, don’t they? Now look at the toolbar and navigation pane for the Adobe program in the background. That program has eeny-weeny toolbar fonts, too, but by using the zoom feature, I can make any area of the screen legible.

When I got my Mac, I imagined using this great zoom-on-an-area feature to thwart bad web design, the kind that is not particularly helped by using the zoom tool of a browser. I didn’t realize that I would have to use it to navigate Apple’s own programs!

Here’s are two more Mac tools to help you see what you are doing:

Finder Customization Settings

Screenshot of Finder and customization menus

The screenshot above is of the Finder window. (Click to see it full-sized.) Finder is equivalent to Microsoft’s Windows Explorer. You will notice that the navigation bar on the left features atomic-level type. However, the actual Finder window contents are large. This is because you can choose your own font size, up to 16px.

Help Menu Customization Settings

Mac Help Menu Screenshot

The screenshot above is of the Pages help menu. Again, the toolbar font is infinitismal, but the instructions are gigantic. I deliberately made them that way for this illustration; there are several steps between blindstitch and billboard.

A few random notes

The letter template. I know people are going to ask me about it. It’s one of the templates that comes with Pages.

Adobe Bridge. That’s the program behind Pages in the second screenshot. It comes with any of the CS5 products, and it’s superior to Finder when it comes to navigating around your computer, especially if you want to instantly know everything possible about your images.

Do you have any Mac visual-accessibility tips you’d like to share? Please leave a comment!

Need to learn how to use the major social networks? Need to establish a social network presence for your product or service? I can help you! Contact me at info@afmarcom.com or 602.735.3107.

[ Shortlink: http://bit.ly/a8i6VI ]

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IT’S MY BIRTHDAY! Here’s what I want….

June 25, 2010

 
It’s my birthday! Why, thank you, I will have some cake!
What else do I want? You’re so kind to ask! I want….
MORE SUBSCRIBERS TO MY BLOG AND NEWSLETTER!
It’s, like, the easiest gift to give, because it’s free and fast!
So please consider subscribing to the blog via email or RSS, and subscribing to the AFMarCom exclusive [...]

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UPDATE on the Wordpress.com #FAIL: the Alexandria blog has been restored

June 24, 2010

Yesterday I posted the article A Warning to Anyone who uses Wordpress.com. I reported the mysterious way in which a multi-author blog, and all of its authors, were suspended without warning by Wordpress.com.
This morning there is news: The Alexandria blog has been restored. It’s not all good news however; the incident has prompted Alexandria’s founder [...]

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A warning to anyone who uses Wordpress.com

June 23, 2010

Wordpress.com seems like a good solution for anyone who wants a free or very-cheap blog. I myself have recommended it. However, be warned: Wordpress.com can turn on you without warning, and you can lose access to your entire account without explanation or any recourse. This can happen even if you do not own the blog [...]

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Your clients don’t want to be “friends” with you on Facebook

June 22, 2010

I hear this more and more: “I don’t need a Facebook business page. I don’t use Facebook for personal stuff, so I just use my profile. That way I also get to know more about the people who follow me.”
So, okay, you don’t like sharing personal things with your own personal friends and family on [...]

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Social Networking Won’t Increase Your Profits

June 16, 2010

Are you one of the many business owners who think that social networking is — or should be — directly related to profits? Have you been demanding that consultants tell you the dollar amount of your “return on investment”? Are you disappointed because you’ve been paying an employee to manage your social network presence and [...]

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I got a Mac!

June 10, 2010

No need for anti-virus software.
No whining that it needs permission every two seconds.
No blue screen of death.
!!!!!!!!!!!!!!!
I’m so excited.
[ Shortlink: http://bit.ly/brG1pb ]

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